5.3 updates. miami. ad school. green belt blog.

miami ad schoolSo I’m getting into the game. Pollack was stoked with the good news.

Miami Ad School accepted me into their copywriting portfolio program. 2 years. 8 quarters – the first four I’ll do at their San Francisco campus, which means some samsoniting to the Bay Area. I’ll tell you – I’m most excited about the mountain biking trails up there. Heard they’re great. Plus the air is cleaner up there, and there are lots of like minded hippie Jews I can roam around with. I’ve always wanted to check out the Mission Minyan too. Getting there will be much easier now.

So I’m thinking about starting a new blog focused on green advertising! I want to scour and gather like only an urbanEskimo can, and observe green ad campaigns from big and small companies. I want to see what works, what doesn’t, who’s authentic, and what’s artificial. I’m curious to see where the sustainability movement is headed. It’s got potential to move from fad to reality and truly make an impact and bring about concrete change, but can just as easily lose that momentum through obtuse corporate greenwashing and the average consumer’s apathy. Advertising, whether for business or the social good, is at its core the effective delivery of a message: buy our pants, vote on Nov. 4, don’t drink and drive…Public opinion can be influenced, with the right words, the right phrase, and the right method. I just hope we’re not that far off that that delivery will be impossible. Really. That’s one of the reasons I’m getting into this game.

If you’ve got any ideas for the blog name, let me know. And Chad, if you’re reading this – I need to learn CSS. Tell me how. Los blogs are ready for a makeover. And Jenny Jones is booked all week, that biatch.

Miami is Miami. Like LA, only girls show more skin, which is great because some chemicals in the air make their boobs grow three times as big. Book your flights now ladies. Oh, and watch where you walk out there. In a little over four days I almost got hit twice, I got into a mad dog Valley stare down with a 60 year old Cuban woman right outside Subway – definitely a first – and had our rental car smacked by a drunk Haitian construction worker. Motherfucker this, motherfucker that. Have a great day, boss! My mom gave him the finger, as she should. The city is built like Westwood, with more rivers and bridges, tattoo parlors on every corner, but only one bookstore in South Beach. It’s got a Euro feel, with cafés that stay open till four, people spilling onto the sidewalk just like in Italy… Miami is a fat cake of sexiness, but if you’re looking for even a small slice of intellect you’re shit out of luck. Not just out of, shit out of. The latter is much worse.

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